Today is World Telecommunications and Information Society Day (WTISD) 2016, a day that celebrates the constant evolution of the communications industry. This celebratory occasion was first established on 17th May 1969 by ITU, the UN agency for information and communication technology.
WTISD aims to highlight the importance of communication and raise awareness of the possibilities that the use of the internet and other communications technology can bring to society. This year’s theme is ‘ICT entrepreneurship for social impact’. It promotes technology as drivers of innovative and practical solutions in achieving sustainable development goals.
The communications industry has evolved rapidly over the last few decades and bigger changes are afoot. We are living in a world with a growing appetite for ‘on demand’ and communications is no exception. We want instantaneous connections at any time, via any device. Traditional telcos simply cannot meet these demands and are subsequently limiting the levels of innovation global companies can achieve. This is paving the way for cloud- telephony systems which enable people to communicate via internet-enabled software.
Web Real Time Communications (WebRTC) is fast becoming the face of future communications. This technology allows people to communicate using their browser with voice, messaging, and video chat applications. Indeed, the flexibility of offering telephony functionality via cloud technology is opening a world of opportunity for young innovators and start-ups all over the world – including developing countries. Organisations are no longer restricted by outdated telephony technology and legacy infrastructures. They can now use their full imagination and creativity to come up with new ways to communicate via web or mobile applications.
Cloud telephony and WebRTC add another facet to modern-day communications and are much better suited to today’s consumer and business demands. The internet is ultimately unlocking opportunities to create new services and companies that can change the way businesses engage with their customers on a global scale.