Solgari will help teams deliver clearer responses, better visibility and more consistent service across the group
Carson, California – 16th March 2026
Solgari, the Microsoft-native customer engagement platform, today announced that four specialist automotive braking brands, R1 Concept, Dynamic Friction Company, US Direct Parts and Brake Labs, have selected Solgari to support a more consistent and responsive customer experience across their operations. The solution is being delivered in partnership with Teams Plus, the group’s Microsoft Teams calling partner.
Together, the four brands design, manufacture and supply braking systems and components across a range of automotive and performance markets. With customer conversations spanning sales, service and support, the business needed a better way to manage interactions, maintain continuity and give teams the context required to respond quickly and accurately.
While the group was already using Microsoft Teams Phone, calls were not being consistently recorded or transcribed, conversation history was not automatically written back into HubSpot, and teams lacked a complete view of previous customer interactions. This made it harder to deliver a consistent experience and gave the business limited visibility into what customers were asking, where issues were recurring, and what follow-up was needed.
By deploying Solgari for Microsoft Teams, available on desktop and mobile, the group is extending Teams into a more structured customer engagement environment. Solgari provides live transcription, automated summaries, sentiment insight and translation within the flow of work, helping teams stay focused on the customer while improving the quality and consistency of every interaction.
All conversations can now be automatically captured, transcribed and summarised, with conversation records written back into HubSpot against the correct customer record. By enriching HubSpot Breeze with Solgari’s AI-generated summaries and customer context, Solgari gives agents a clearer understanding of ongoing customer interactions and a better view of what matters most. This supports more informed follow-up, stronger continuity across teams and better use of HubSpot’s AI-powered summarisation capabilities.
For customers, that means clearer answers, fewer delays and a more joined-up experience when dealing with different brands or departments across the group.
The business also gains stronger operational visibility. Supervisors can see missed and abandoned calls more clearly, helping them identify service gaps, improve responsiveness and support continuous improvement across the customer journey.
Solgari’s routing and configuration also helps teams identify the right brand and department at the point of contact, making it easier to handle customer enquiries accurately from the start.
By combining Microsoft Teams, Solgari and HubSpot, the group is putting in place a stronger operational foundation for customer engagement, one that improves visibility, supports better decision-making and makes better use of AI by ensuring valuable customer conversations are captured as usable data.
