Conversations are where
value is created

Microsoft is the core platform for millions of businesses, from Teams for collaboration to Dynamics 365 for processes, all running on Azure. But customer engagement sits outside that core infrastructure. Calls happen elsewhere. Messages sit in separate systems. And conversations consistently never reach the CRM. As a result, customer engagement suffers.

Solgari exists to fix this.

Complete customer engagement. Inside Microsoft. Captured in your CRM.

Complete customer engagement.

Inside Microsoft.

Captured in your CRM.

Friction destroys value

We started Solgari with a simple conviction: If AI, automation and modern customer experience are going to work, they must be built on complete, accurate conversation data. Yet in most organizations, a large share of customer interactions never reach the CRM system. When that happens:

Solgari removes that friction

60-70% of customer conversations never reach the CRM 
Organizations are running AI tools on incomplete data 
Service fails to meet the needs of the customer 

Mission

To capture and structure all customer conversations within Microsoft and connected CRMs, so AI agents and Copilots operate with full context and deliver measurable ROI.

Vision

To transform Microsoft Teams and Dynamics 365 into an AI-powered engagement platform in days, delivering better customer and employee outcomes.

Built for Microsoft-first organizations

Solgari is designed for organizations who are committed to Microsoft as their core working environment. We work alongside whichever CRM provider they use, from Dynamics 365 to HubSpot, Salesforce and ServiceNow. Our customers:

Need fast-time-value 

Have incomplete CRM systems

Don’t want heavy integration projects 

Are serious about making AI useful 

As systems of record evolve into systems of action, conversations will become the fuel that powers AI agents, copilots and autonomous workflows.

Our role is simple: ensure those systems are powered by complete, trusted conversation data written directly into the CRM.

Trusted by organizations worldwide

Proven at scale inside the Microsoft ecosystem 

Solgari is trusted by organizations across public and private sectors to run critical customer and citizen conversations, directly inside Microsoft Teams and Dynamics 365.

Adopted in more than 45 countries across Government, healthcare, financial services, sports and entertainment and more 

Supporting deployments from 10 users to over 4,500 users on a single platform 

Handling millions of voice and digital interactions each month 

Connect-and-go service inside Microsoft Cloud that goes live in days, not months

Transactable on Microsoft Marketplace, Azure IP Cosell and MACC eligible

Microsoft Certified Software for Modern Work, Contact Center for Teams Certified, all delivered within Azure and the Microsoft trust boundary 

A word from our CEO

“Conversations are where trust is built or broken. If you lose the conversation, you lose the customer. We are focused on fixing that problem.” 

John Colgan,
CEO Solgari

The team

John Colgan
CEO & Founder

Co-founder & serial tech entrepreneur; built and sold multiple software ventures; drives strategy, sales, and shareholder relations.

Ed Grant
CFO

Finance and operations strategist, ex-banker and PE operator, drives ROI, partnerships, and operational excellence.

Marcel McCann
CTO

Founding shareholder and director, ex-CIO and CTO, drives ops, tech strategy, and commercial product delivery.

Paul Mason
Strategic Advisor

Commercial leader with 25+ years in global tech, sales, partnerships, marketing, and go-to-market strategy.

Peter Hendrick
Non-Executive Director

Non-executive director and investor with 20+ years in tech and telecom, expert in scaling companies and delivering complex infrastructure projects.

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