How Intcomex unified multilingual customer engagement across 41 markets

INTComex rolled out Solgari country by country in weeks - unifying multilingual engagement across 41 markets with Microsoft Teams, Dynamics 365, and AI translation.

About INTComex

INTComex is a leading technology distributor serving Latin America and the Caribbean, headquartered in Miami with hubs in Colombia and Costa Rica. Operating across 41 countries with 15 subsidiaries and two logistics centres, INTComex connects thousands of vendors and customers through a vast, multilingual ecosystem.

The Challenge

INTComex’s previous engagement systems couldn’t keep pace with regional scale and diversity:

  • Multilingual demands across Spanish, English, and Portuguese.
  • Fragmented engagement tools for voice, SMS, and WhatsApp.
  • Manual translation slowing responses and frustrating customers.
  • Complex, time-consuming rollouts when adding new subsidiaries.

Why Solgari

As part of its Microsoft-first IT strategy, INTComex selected Solgari for its ability to extend the familiar Microsoft stack and deliver multilingual engagement at scale:

  • Solgari for Microsoft Teams: Voice, WhatsApp, and SMS channels activated directly within Teams.
  • Real-time AI translation: Seamless support across Spanish, English, and Portuguese.
  • Native Dynamics 365 integration: Every interaction captured automatically for full visibility.
  • Rapid regional rollout: Deployed first in Guatemala, then Peru and other countries — each launch completed in weeks.
  • Automation: Solgari Copilot for automated transcription, summaries, and agent assistance

The Results

  • Fast expansion: Regional rollouts completed in weeks instead of months.
  • Multilingual service: Agents now handle Spanish, English, and Portuguese seamlessly.
  • Unified workflows: All engagement managed within Microsoft Teams.
  • Operational efficiency: Translation and case capture fully automated.
  • Scalable foundation: Easy onboarding for new subsidiaries across 41 countries. 

The Human Impact

For INTComex’s teams, Solgari means one connected workspace and less friction.
Agents now communicate confidently across languages, without switching tools or waiting for translation.

Customers and vendors alike experience faster responses, clearer communication, and consistent service, wherever they are.

The Future

With Solgari in place, INTComex is building on its success by:

  • Expanding the multilingual engagement model to additional subsidiaries.
  • Leveraging Solgari’s AI insights to optimise customer experience and regional performance.
  • Creating a unified digital foundation ready for growth across all 41 markets.
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