CosmoICT went live in minutes with Solgari for Teams - accelerating outbound sales and creating a repeatable model for MTN’s SMB customers.
About CosmoICT
CosmoICT is a South African telecommunications provider and MTN franchise partner, delivering Teams telephony, connectivity, devices, and SIM provisioning to SMB customers nationwide. Focused on enabling digital transformation for growing businesses, CosmoICT supports MTN’s broader mission to modernise communication across South Africa’s business landscape.
The Challenge
CosmoICT’s outbound sales operation relied on a legacy Smarts contact centre platform with little automation and no AI capability. As lead volumes from MTN grew, manual processes held the team back:
- Reliance on a dated Smarts contact centre system with minimal automation.
- Manual outbound calling slowed MTN lead follow-up.
- No integration with Microsoft Teams, the daily collaboration hub for staff.
- No analytics or AI insights to improve sales performance.
Why Solgari
CosmoICT chose Solgari to modernise sales engagement directly inside Microsoft Teams – extending the platform their people already use every day:
- Solgari for Microsoft Teams: Deployed in minutes, replacing the legacy Smarts system.
- Outbound auto-dialling and intelligent routing: Empowered 30 agents to reach more customers, faster.
- AI transcription, summaries, and insights: Delivered immediate visibility into call performance and buyer sentiment.
- Microsoft-native model: Created a scalable, repeatable framework CosmoICT can now resell to its SMB client base.
The Results
- Instant deployment: Solution provisioned in minutes, with agents making calls the same day.
- Outbound acceleration: Thousands of weekly calls now automated, driving productivity and consistency.
- AI insights delivered: Sales leaders access real-time intelligence from every conversation.
- Scalability unlocked: Ready to expand nationwide as demand grows.
- Reseller showcase: Demonstrates the value of Solgari’s Microsoft-native approach to MTN’s SMB partners.
The Human Impact
For CosmoICT’s agents, the shift was immediate – faster calling, less admin, and real insight into what works.
Sales managers can now coach based on live conversation data, improving outcomes across every campaign.
For MTN’s SMB customers, it’s a model of modern, intelligent sales engagement in action.
The Future
CosmoICT is now positioned to:
- Scale Solgari for Teams across its national sales network.
- Offer the same AI-enabled engagement model to SMB customers.
- Collaborate with MTN on future automation and analytics initiatives.
