The surge of the Microsoft Marketplace and the launch of Multi-Party Private Offer

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In today’s rapidly evolving digital landscape, cloud marketplaces are emerging as the future nexus where buyers and sellers converge. Analysts highlight these platforms as transformative, offering unparalleled convenience and efficiency. By streamlining the procurement process, cloud marketplaces enable businesses to easily access, compare, and purchase a wide array of cloud services and solutions. This shift not only accelerates innovation but also democratizes access to innovative technology, paving the way for a more interconnected and dynamic global economy.

Don’t Believe Us? Believe What the Market is Saying

By 2025, Gartner projects that 80% of B2B sales interactions between suppliers and buyers will occur in digital channels, underscoring the shift towards cloud marketplaces. Supporting this trend, a survey by reveal that 44% of sellers expect to generate more than 10% of their revenue through a cloud marketplace within the next year. Additionally, Canalys forecasts that cloud marketplace purchases will soar to over US$50 billion by 2025, reflecting an impressive 84% CAGR. These compelling statistics highlight the significant momentum and growing reliance on digital platforms for B2B transactions.

Azure Marketplace “Multiparty Private Offer” (MPO)

Microsoft’s MPO in the Azure Marketplace simplifies the procurement process for businesses by leveraging Microsoft’s purchasing power and vendor partnerships. Partners can negotiate favourable terms with thousands of ISVs (Independent Software Vendors) offering SaaS, Container, or Virtual Machine solutions on Azure. These custom terms and pricing are applied directly to your Microsoft bill, whether purchased directly from Microsoft or through a CSP (Cloud Service Providers) agreement.

With over 4 million monthly active cloud users and 50,000 ISV (Independent Software Vendor) solutions, the Microsoft commercial marketplace enables transactions in 141 geographies, 52 tax-managed countries, and 17 currencies. Partners manage the lowest possible fee structure and ensure that MPO transactions decrement your MACC (Microsoft Azure Consumption Commitment) by 100% of the invoiced software value, with no limits on the commitment amount you can retire. This provides enterprise-class software access with custom terms, all managed seamlessly within minutes.

Solgari Transactable Apps on Microsoft Marketplace

Solgari AI (Artificial Intelligence) Customer Engagement for Microsoft Teams and Dynamics 365 are available as Microsoft certified transactable SaaS apps on Azure and AppSource Marketplace.

As speed to value solutions that are natively available in Microsoft Teams and Dynamics, and configured rapidly on Microsoft Azure, the apps are highly suitable for customers and CSPs (Cloud Service Providers) purchasing ISV solutions on Marketplace that extend their existing Microsoft Cloud investments.

Customers and CSPs have purchased the apps though both public and private offers in US, UK, Ireland, South Africa, and Singapore in the last 3 months enjoying all the benefits of Marketplace including:

  • Seamlessly adding Solgari apps to existing Enterprise, CSP or Microsoft Cloud Agreements
  • Rapidly extending existing Microsoft investments in Teams and Dynamics to full customer engagement capability
  • Customers with a MACC can deprecate their Azure commitment with the full solution value

Solgari is currently focused on working with the CSPs included in the MPO Preview in the UK, bringing the benefits of this purchasing power to both customers and CSPs looking to extend their Microsoft Cloud with native AI powered customer engagement capability.

Solgari, the AI-Powered Customer Engagement solution for Microsoft Teams, is a UK Multiparty Private Offer (MPO) Preview Partner on the Azure Marketplace

“At Microsoft, we are thrilled to have Solgari as a UK & Canada preview launch ISV for the Multiparty Private Offer channel process in the Azure Marketplace. This collaboration exemplifies our commitment to empowering partners and customers with innovative solutions that enhance their business processes and customer engagement strategies.

Solgari’s integration with Microsoft Teams and Dynamics 365 aligns perfectly with our vision to provide seamless and efficient communication solutions that are easily accessible within our ecosystem. Their AI-powered customer engagement functionalities are a testament to the transformative potential of cloud-based services, offering rapid deployment and immediate value to users.

The Multiparty Private Offer channel process is a significant advancement in our marketplace offerings, enabling partners to create personalized offers with custom payouts and sell directly to Microsoft customers. This initiative not only simplifies the selling process but also ensures that every dollar of the sale counts toward customers’ Microsoft Azure Consumption Commitment when purchasing Azure IP co-sell eligible solutions.

We are confident that Solgari’s participation in the preview launch will bring immense value to our mutual customers in the UK and Canada, and we look forward to the continued growth and success of this partnership”Darren Sharpe, Microsoft Commercial Marketplace Lead

About Solgari

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For more information, please visit our Solgari Customer Engagement Microsoft Teams and Dynamics 365 marketplace listings using the links below:

Azure Marketplace Solgari for Dynamics 365:

Azure Marketplace Solgari for Microsoft Teams:


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